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Greenworks 24V Marketing Strikes Again

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Greenworks-24V-Drill-Masonry-Drilling-into-Electrical-Box

Greenworks has emailed me a lot over the past year or so, trying to enlist me/ToolGuyd as a reviewer, affiliate, and even as a brand “ambassador.”

So far, I’ve declined. Greenworks’ hyped-up 24V Max cordless drill and impact driver kit seemed very underwhelming on paper, and while they sort of explained it, they never got back to me on other questions.

I did express interest in a particular Greenworks 60V tool, but I have been repeatedly rebuffed. No, no, no, 24V!!!

But, I’ve still been curious. So, when I came across a Greenworks sponsored listing on Amazon today, I clicked and took a look.

The marketing images seemed mostly straightforward, or at least unsurprising, until I got to the one shown above.

Greenworks-24V-Drill-Masonry-Drilling-into-Electrical-Box-Closeup

What’s going on here?

Tool photos are often staged to highlight certain features, but most brands make an effort at realism.

Here, there’s a hole in the wall with wire connections coming out of it. And the user is… drilling into the wall or electrical box with a very large hammer drill bit? Is that even a hammer drill bit, or an SDS bit for rotary hammer?

This doesn’t even appear to be a single photo – it seems to be a Photoshopped image of a drill and a rotary hammer drill bit sticking out of the wall.

Nobody at Greenworks had any issue with this image? Nobody said “wait a moment, what is being depicted here?”

OR, is it just me? The wall looks to be drywall, but there could be block behind it. Even so, the image looks as if they took an electrical fixture off the wall, dangled the wiring, and stuck an SDS bit into the wall.

Am I wrong to raise an eyebrow at this?

Greenworks-24V-Drill-Powerful-Banner-Image

Here’s another image where the drill and drill bit don’t line up. Or is the drill bit simply crooked in the chuck?

Greenworks-24V-Drill-Battery-Power-Bank-Claims

They also claim the included 4Ah battery can double as a 30,000 mAh power bank.

Let’s do some math. 24V Max means 6 cells (3.6V/4V Max). The drill comes with a 4.0Ah battery.

I don’t agree with the methodology, but I would assume they’re adding up the charge capacity of all the cells together as power bank manufacturers often do. 6 cells x 4.0Ah = 24Ah, or 24,000 mAh. So where does the 30,000 mAh claim come from, the difference is way too great to be a rounding error.

I’m guessing that they did the math for an optional 5Ah battery and mistakenly used this for tools bundled with 4Ah batteries. That’s still a rather amateurish error.

Greenworks-24V-Drill-Powerful-Brushless-Motor-Banner-Image

Greenworks is still pressing their “2X More Torque” claims for their “brussless’ motor.

Greenworks-24V-Drill-LED-Light

The drill also features a built-in LED light, and going by the product image, there are no shadows because apparently the light can pass through the solid chuck.

Hold on, I noticed one more thing.

Greenworks-24V-Drill-Gear-Shift

What’s going on with the gear shift lever? Granted this is a rendering meant to highlight the motor, but someone should have caught this.

Spelling errors and rendering mishaps are one thing – no one is immune from making mistakes – but some of the other errors and depictions are less excusable.


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