Craftsman sent us a news alert, announcing their return as a NASCAR Truck Series sponsor.
The NASCAR Craftsman Truck Series will return at Daytona International Speedway on February 17, 2023.
Craftsman was the series’ title sponsor from its inception in 1995 thru 2008.
In addition to sponsoring the Truck Series, Stanley Black & Decker – Craftsman’s parent company – announced that they and NASCAR entered into a multi-year partnership as the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.
The release goes onto say that Stanley Black & Decker brands such as Craftsman, Dewalt, and Mac Tools will be put to work across all NASCAR locations.
The company’s tools will be highly utilized from the pit crews during the big race, to the teams responsible for constructing new racing facilities across the country, generating unrivaled enthusiasm on and off the track.
This means that Stanley Black & Decker tool brands will be widely used, from inside pit crews during races, to the construction of new racing facilities.
Craftsman’s Truck Series sponsorship will also:
serve as a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways CRAFTSMAN is building pride.
Craftsman’s release says that this will generate “unrivaled enthusiasm on and off the track.”
